An experienced Melbourne copywriter & editor
Committed to helping you share your stories, connect with customers and increase sales
My copywriting goals
To give you time back in your day to focus on what you do best, while I take care of your content and copywriting needs.
To craft engaging copy that makes you stand out from the competition and compels your ideal customers to act.
To share your brand story in a meaningful way that connects with your audience.
To nurture your customers at any stage of the buying journey, ultimately helping turn customers into brand advocates.
As a professional copywriter, I can write persuasively for any business, audience or purpose. To achieve this, I’ll spend time getting to know your business, customers and industry before your project kicks off.
Get in touch to learn how I can help with your copywriting needs.
My copywriting credentials
I have the perfect combination of copywriting, business and marketing qualifications and know-how to help your business succeed.
I hold a Bachelor of Business in Marketing from RMIT University. I've also completed some of Australia's best copywriting and feature writing courses at Deakin University, The Australian Writers’ Centre and Copywrite Matters.
What's more, before starting my freelance copywriting business, I worked for more than 10 years in marketing, communications and events in Australia and the UK. This included roles in publishing, fashion, dairy, finance, mortgages, education and childcare.
Most recently I was the Communications Manager for a not-for-profit specialising in early childhood education.
All this experience means that not only can I write great copy, but I can also support you with social media and events strategy and communication planning.
What's it like to work with me?
Well, my clients and past colleagues most commonly describe me as highly skilled, professional, friendly, creative, thoughtful, calm, approachable, committed and organised. They also say I'm a clever wordsmith with a scrupulous eye for detail.
Read more praise on my Testimonials page.
I’m also reliable, respectful and a clear communicator, which means you'll find working with me stress-free and enjoyable. And who wouldn't want that?
Want to learn more about the way I work?
Read my approach to project management.
Random facts about me
My passion for writing started at the tender age of six, when I published my first book, Trees. I then went on to pen Small One's Trip to Sydney, for which I received my primary school's highly prized Principal’s Award.
I drove my year 12 English teacher, Mrs Gainey, mad writing multiple essays a day in preparation for my final English exam. For years after, she used me as an example of (over) dedication when meeting new students.
When I’m not writing and editing, you’ll find me enjoying delicious food, wine and coffee with family and friends, walking, picnicking, exploring, planning my next holiday, reading, listening to podcasts or watching my favourite movies and TV shows.