approach to realising your copywriting goals
If you haven't worked with me before, you’ll love how stress-free the process is from start to finish.
Every copywriting project is different. And I can tailor my approach to meet your needs. But below is the process that works well for most clients and projects. (Some of these steps aren't needed for editing jobs).
Step 1: Our first discussion
This happens when you fill in this form, call or email me.
At this stage, I’ll get an idea of what you’re after and when you need it.
So I can give you an accurate quote, I’ll ask you questions such as:
What copywriting do you need help with?
What’s the purpose of the piece?
Who’s your ideal audience?
Roughly how many words do you need?
When’s your deadline?
Often, I'm able to give you an estimate on the spot. If this aligns with your budget, we'll both be happy campers and can move to the next step.
Please keep in mind I’m often booked up to a month in advance. But I'll do my best to work around your deadlines.
Step 2: Project proposal
At this stage, I’ll send you a proposal for your project based on our first discussion.
I’ll outline what my fee includes and the key deliverables, so you can confirm I've got all your needs covered.
Note: The project will start once you sign the proposal, pay the commencement invoice and we've done your phone briefing.
Step 3: Commencement payment
Once you’ve agreed to the cost, I’ll send you a 50% commencement invoice and my terms and conditions. If your project is $500, I'll ask for 100% upfront.
Once you've paid the commencement invoice, I can schedule your project.
Step 4: Book briefing and agree on timings
We'll arrange a time that suits you to talk through your project in more detail over the phone.
I’ll send you a briefing document with a list of info I’ll need to create copy that achieves all your goals. I’ll ask you to fill this in and gather any supporting material before our briefing. This will ensure I can hit the ground running after our briefing session.
At this stage, I can also give you an exact deadline for the first draft.
Step 5: The all-important phone briefing
The phone briefing is the most important part of the whole process.
We’ll discuss what's important to you and what you want your copy to achieve. It also helps us identify the tone and language that will engage your ideal audience.
We’ll talk about:
Your business – background, key selling points, competitors.
Any specific project needs we haven't already covered.
Your target audience – profile, needs and wants.
Your brand personality and preferred tone of voice.
The call usually takes about half an hour. But it will vary based on your project scope, whether we’ve worked together before and how much of the brief you’ve been able to fill in before we talk.
Step 6: The writing part (my favourite bit)
Once we’ve finished the briefing and you’ve sent any supporting documents, the magic can happen.
Step 7: Drafts and edits
I’ll email you the first draft in a Word document by our agreed date.
You can track any changes or make comments on the document. This is the best way for you to share your feedback.
You'll have two rounds of amends at no extra cost.
I can usually make each round of changes within two business days.
Step 8: The end (until we meet again)
Once you’re happy with the copy, I'll be happy too. I love it when my clients are satisfied.
Your copy can now start to work its magic.
At this stage, I’ll send you the final invoice. You'll need to pay this within seven days.
And in case you're wondering, the copy is all yours, so you can make any changes you’d like to it in the future.